We always start the industrial design process by asking these questions below:
What is the idea? What are problems or requirements?
Who is going to use the product that solves related problem? And what are the specific
requirements of that user?
What should the additional requirements or values be?
We adopt “design thinking” approach in our product development studies.
The methodology of design thinking
Design thinking, which is originated in Stanford University, paved the way for the development of life
changing products in recent years. Shortly, it is an effective method to create solutions to problems
cognitively by designs made.
At the beginning of each project, our team try to establish empathy by evaluating the project from
user point of view with the guidance of design thinking. We identify existing and possible
requirements, problems, and their causes. Through brainstorming, we develop multiple solutions and
concepts that can solve the problems. We create prototypes and test them with real users. After
that, we choose the best concept for the user.
We follow the steps below in all concept development processes.
Identification of Customer Needs:
One of the main objectives of the product development process is that the product should respond
to the needs.
In the customer need identification phase, we pay attention to defining user-specific needs,
understanding aesthetic concerns, studying trends, forecasting additional needs of the user, and
adding more value to the product.
We use effective research methods in order to analyze customer needs better and identify the root
causes of problems and needs.
It is necessary to set unique and innovative objectives in the idea generation phase. That is why we
always brainstorm in every project and develop unique ideas through continuous innovation which
can respond to user needs and offer even more.
Whether the generated ideas are marketable or not should be figured out before the production
stage. We use the following methods to determine user behavior, preferences, tendencies, habits
After the concept is defined with necessary specifications, the visuals, sketches and drafts of the
product are started to be created.
Various concepts with sizes, materials, forms and innovative aspects that fit user defined boundary
conditions are drawn.
Concept design is finalized after the best alternatives are chosen with the guidance of our customers.